10 Best Free Personalization and Recommendations Tools

For those seeking free options to harness the power of AI in personalization, here are some top tools that can help elevate your strategies without breaking the bank.

1. Optimizely

Optimizely provides A/B testing and personalization tools, enabling businesses to enhance user experience and conversions through tailored, data-driven content delivery.

Genius Referrals allows businesses to customize referral campaigns to target specific customer segments, offering rewards and incentives that are most likely to resonate with their audience.

2. Genius Referrals

3. Pendo

Pendo allows product teams to gather insights into how users interact with their products, providing data-driven recommendations for improving user experience.

Crazy Egg helps businesses visualize how users interact with their websites, revealing which areas get the most attention and which are ignored.

4. Crazy Egg

5. Hunch

Hunch uses machine learning algorithms to analyze user behavior and deliver tailored suggestions for content, products, and experiences.

This tool allows users to apply machine learning models directly within their spreadsheets, enabling them to forecast trends, identify patterns, and make data-driven predictions.

Predictive Analytics

Segment helps businesses create a unified view of their customers by integrating data from various sources, making it easier to deliver personalized experiences

7. Segment

VWO helps businesses optimize their websites and digital experiences by testing different variations of content, layouts, and user flows.

8. VWO

Convert allows businesses to test different versions of their web pages to determine which one performs best, helping to improve user experience and increase conversion rates

9. Convert

Gorgias integrates with e-commerce platforms to deliver personalized support experiences, using AI to automate responses and recommend actions based on customer data.

10. Gorgias